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Strategy Papers

All of these papers were originally published in Radio Ink, Radio and Records or Talkers Magazine. You are urged to subscribe to them at www.radioink.com, www.rronline.com or www.talkers.com.

SAY THE "C" WORD:
Screw "rates of return"

PROGRAM DIRECTORS: THE PPM IS GOOD FOR YOU.:
Arbitron's new technology gives YOU a new career

DAYPARTING WORKS IN TALK RADIO:
Music strategies work in Talk radio and TV

ENOUGH'S ENOUGH:
The TRUTH about consolidation

THE PEOPLE METER IS THE BEST THING EVER:
CABLE TELEVISION PROGRAMMING IS A DISASTER...OR, THE PEOPLE METER IS YOUR FRIEND

CHR's: ATTRACT MORE TEENS NOW:
MINOR DECLINE IN TEEN LISTENING: NO NEED FOR CONCERN.

FEEL PRINT MEDIA BUCKS IN YOUR RADIO HANDS:
Try these five tactics for six months. If they don't cut your churn rate and bring dollars from print, Sabo media will pay for your next vacation.

YOUR NEW FM PROFIT CENTER:
TARGETED TALK! REACH EXACTLY THE DEMO YOU SELECT.

MAKE MORE MONEY NOW:
FIVE WAYS YOUR STATION CAN MAKE MORE MONEY AND WIN MORE LISTENERS NOW.

FIVE REASONS TALK SHOWS FAIL:
Our clients often ask us: Why did (insert name of show) not do well? The shows that fail, locally or in syndication consistently fail because of five reasons.

CATCH THE FLU, IMPROVE YOUR CAREER:
No one listens to your station in a media void. All other media impact your station?s ability to appeal to your target listener.

HOLD ON THROUGH THE BREAK...:
If you want them to hold on through the break, don?t mention the break.

UNDERPAID:
RUSH LIMBAUGH, HOWARD STERN, PAUL HARVEY ARE UNDERPAID

THE TRAP OF LIVE ENDORSEMENTS.:
When you endorse a product and recommend the product you may be responsible for the performance of that product.

THE POWER OF THE MIRROR:
One caller on for one moment taps into radio?s truest power. The ability to make a listener a star---even for a moment. A normal person in an extraordinary situation.

Stick to your own size.:
LOU DOBBS EARNS $23.53 PER VIEWER.

BULLETIN:
START-UP FAILS TO TURN INSTANT PROFIT

SO, DO YOU LIKE DR. LAURA...:
and other perplexing question asked of our consultants.

PLAYING POLKAS AT NIGHT.:
When a talk station ignores the proven ratings strategies for winning Arbitron diary mentions, it doesn?t get as many Arbitron diary entries as it could.

HOT SHOW OR MUSEUM EXHIBIT?:
If you want to make your show 100% current, 100% appealing to a broader range of listeners, there is one thing you?ve got to do: Turn off the radio.

Free form from the 1940's:
There was a myth for a long time that talk appealed to older listeners.

1988:
Recently, Randy Michaels said that too many AM talk stations sound like 1988. And, he?s right.

Sweaty Moments with Jean Shepard.:
From TALKERS

Myth Busting:
Let's Clean up This Mess Right Now.

So...you want to become a talk show host.:
A DJ's guide to breaking into talk.

CNBC ratings:
Compare these numbers with your cumulative.

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